White Stripe is a forward-thinking commercial laundry brand that redefines cleanliness and precision with a unique concept: settling the timeless debate of whether a zebra is black with white stripes or white with black stripes, and boldly declaring it white. This clever symbolism highlights the brand’s commitment to purity, freshness, and trust—values that perfectly align with its professional laundry services and clean aesthetic.
For this project, I crafted a complete and versatile branding system that covered every essential touchpoint. The work included logo design inspired by zebra patterns, brand identity development, custom catalog design, building signage, vehicle wraps, and staff uniforms. In addition, I created concept visuals and managed fabric photography to ensure consistency across all materials. The result was a powerful, cohesive brand presence that reflects White Stripe’s promise of impeccable standards and a modern commercial image.
